Joseph Everett Grgic
M.S. Human Factors
Senior UX Researcher & Designer based in Marseille
Human Factors specialist and UX Designer/Researcher dedicated to optimizing digital experiences through data-driven, evidence-based solutions.
Product Design & Service Strategy
Applying service blueprinting and iterative prototyping to synchronize digital touchpoints with physical-world user behaviors
Allstate | Billing & Payments
Apple/Google Pay Integration
Led the integration of third-party wallet payments, taking into account behavioral economic principles to ensure a successful lauch. Cart/payment rates and timeliness up 25% (projected) with a 90% transaction success rate, 85% confidence rating.
McDonalds | Global Mobile App
Account Based Ordering
Led a cross-functional team to design an omni-channel ordering system, integrating loyalty and payments to optimize transactions and elevate customer satisfaction.
Verizon | Carrier Switch Flow
Optimization & Design
Optimized Verizon’s carrier switch flow and design to enhance task flow efficiency, reducing unique pages by 66%, introducing new functionality, and reducing mental effort, to boost conversion rates.
UX Research & Behavioral Insights
Utilizing moderated usability testing and cognitive walkthroughs to identify mental model misalignments and drive data-backed product growth
Meta | Seller Funded Initiatives
Email Capture Research
Improved SFI email capture adoption by identifying seller hesitations via moderated user testing. Translated insights into UX solutions, resulting in +0.63% increase GMV, 16% churn.
Meta | Commerce Manager
Usability Benchmarking
Identified findability as the top usability issue for 52% of sellers via unmoderated testing (n=33), prioritizing IA/UI redesigns to reduced page views and improve task completion rates to increase seller transactions and spend.
Google | Hedwig Notification Framework
Workshop, Design, & Testing
Redesigned the Google Ads notification framework by establishing a trust-driven urgency hierarchy. I led cross-functional research to balance visual prominence for high-priority alerts with streamlined, in-line actions that maintain workflow continuity for advertisers.
Information Architecture & Complex Tooling
Developing scalable information hierarchies and intuitive navigation models to minimize cognitive load in expert-user and data-dense environments.
Google | Editor
Research, Design, & Testing
Delivered strategic redesign of Editor Ads tool focusing on reducing cognitive working load and aligning with M2 design system standards, improving efficiency (reduced mouse travel/errors via task-flow optimization), and mitigating user disruption through a phased rollout.
Cigna | Self Service Dashboard
Data Visualization
Architected a data visualization proof-of-concept that simplified complex dashboard creation for all skill levels. By designing intuitive node-edge and traditional UIs, I enhanced data discoverability and streamlined the workflow from repository access to visual insight.
Writings
A note on transparency