Joseph Grgic
UX Research Design Strategy
I integrate behavioral science and cognitive theory to lead the research, strategy, and design of human-centered experiences. I don't just build interfaces; I architect systems rooted in deep user evidence and emotional resonance.
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Client | Allstate
Apple/Google Pay Integration
Led the integration of third-party wallet payments, taking into account behavioral economic principles to ensure a successful lauch. Cart/payment rates and timeliness up 25% (projected) with a 90% transaction success rate, 85% confidence rating.
Client | Google
Editor research & redesign
Delivered strategic redesign of Editor Ads tool focusing on reducing cognitive working load and aligning with M2 design system standards, improving efficiency (reduced mouse travel/errors via task-flow optimization), and mitigating user disruption through a phased rollout.
Notification Workshop Redesign & Testing
Led a cross-functional workshop and research initiative to redesign Google Ads' Hedwig notification framework, focusing on urgency tiers (P0-P2), streamlined inline actions, and trust-driven contextualization informed by advertiser feedback. Insights revealed that high-priority alerts (P0) must balance visual prominence with workflow continuity, while lower-tier recommendations require adaptive in-line interaction models tied to risk perception.
Client | Meta
Seller Funded Initiative Email Capture Research
Improved SFI email capture adoption by identifying seller hesitations via moderated user testing. Translated insights into UX solutions, resulting in +0.63% increase GMV, 16% churn.
Shops Usability Benchmarking
Identified findability as the top usability issue for 52% of sellers via unmoderated testing (n=33), prioritizing IA/UI redesigns to reduced page views and improve task completion rates to increase seller transactions and spend.
Client | Verizon
Global Mobile App | Account Based Ordering
I led a small cross-functional team to design an omni-channel Account-Based Ordering system, integrating Loyalty & Payment transactions with Post-Fulfillment CX tools. Focusing on emotional and service design principles, I crafted and tested features such as dynamic offer redemption, contactless payment, eReceipts, and feedback loops, optimizing transactions, minimizing delays, and elevating customer satisfaction.
Client | Verizon
Carrier Switch flow optimization
Optimized Verizon’s carrier switch flow and design to enhance task flow efficiency, reducing unique pages by 66%, introducing new functionality, and reducing mental effort, to boost conversion rates.
Client | Cigna
Self Service Dashboard Data Visualization
Architected a proof-of-concept, user-friendly, data visualization tool, simplifying dashboard creation for users of all expertise levels. Developed intuitive workflows, clear information architecture, and innovative UIs (traditional and node-edge) to enhance data discoverability and relationship clarity. Enabled users to access data repositories, select dimensions, apply filters, and generate visual insights, focusing on usability, learnability, and scalability.