Senior UX Designer & Researcher · M.S. Human Factors · 14 years · Marseille
Designing systems
people trust.
I apply human factors methodology to the full design cycle — research, architecture, and interaction design — for teams building complex digital systems at scale.
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Allstate Design + Research
Apple / Google Pay Integration
Led third-party wallet payment integration using behavioral economics principles. Ensured smooth adoption while protecting transaction trust signals.
+25% payment rate · 90% transaction success
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McDonald's Design + Research
Account-Based Ordering
Led cross-functional team to design an omni-channel ordering system integrating loyalty and payments across mobile and in-store.
Global mobile app · loyalty integration
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Verizon Design + Research
Carrier Switch Flow Optimization
Audited the existing carrier switch flow for efficiency gaps, then redesigned it in close collaboration with legal teams to balance conversion goals with regulatory viability — reducing unique pages by 66%.
–66% pages · higher conversion
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Moderated testing
SFI Email Capture Adoption
Meta · Seller Funded Initiatives
Unmoderated · n=33
Commerce Manager Usability Benchmark
Meta · Commerce Manager
Workshop + testing
Hedwig Notification Framework
Google · Ads Platform
Google Design + Research
Editor Ads Tool Redesign
Strategic redesign reducing cognitive working load, aligning with M2 design system, and improving efficiency via task-flow optimization and phased rollout.
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Cigna Design + Research
Self-Service Data Visualization
Led stakeholder discovery to surface critical metrics and reporting needs, then translated those mental models into an intuitive self-service dashboard accessible to users at every skill level.
View overview →AI & Agentic Systems
Mar 2026Beyond the “Off Switch”: The Case for Coactive AI
Why human agency must be the non-negotiable safety brake in a world of automated decisions.
The Unseen Hand: From Autonomous Shadow to Collaborative Partner
Why the future of service design is coactive, not just proactive.
Human Factors & Cognition
Feb 2026The Compliance Bridge: Designing Beyond the Halo Effect
Replacing automation bias with calibrated human intuition in AI interfaces.
The Simulation Tax: Why Mimetic AI Is a Human Factors Failure
Functional transparency over deceptive mimicry — the case for honest AI design.