About Me
As a UX designer, I believe that great design is not just about aesthetics—it's about understanding the user and the decisions people make. My approach is rooted in cognitive psychology and human computer interaction, disciplines that reveal how people process information, form habits, and make choices in complex environments. By leveraging these insights, I design experiences that are not only intuitive but also deeply aligned with user motivations and behaviors.
In the world of fintech, where financial decisions shape lives, I focus on creating solutions that empower users to make informed, confident choices. Drawing on principles of behavioral economics, such as loss aversion and choice architecture, I design interfaces that guide users toward better financial outcomes while respecting their autonomy For example, I explore how subtle nudges—like framing savings goals as gains rather than sacrifices—can encourage positive financial habits.
My design philosophy is grounded in first principles thinking: breaking down complex problems into their fundamental truths and building solutions from the ground up. This approach allows me to tackle challenges with clarity and creativity, whether it's simplifying a multi-step onboarding process or designing a dashboard that transforms raw data into actionable insights.
I also believe in the power of data-driven and strategic thinking. Every design decision I make is informed by research, analytics, and user feedback. By combining qualitative insights with quantitative data, I ensure that my designs are not only user-centered but also aligned with business goals.
At the heart of my work is a commitment to emotional design—creating experiences that resonate with users on a deeper level. I strive to design products that are not only functional but also delightful, fostering trust and loyalty in an industry where these qualities are paramount. By understanding the emotional triggers behind financial decision-making, I aim to reduce stress and build confidence for users navigating complex financial landscapes.
Ultimately, my goal is to bridge the gap between human behavior and technology, crafting solutions that are as empathetic as they are effective. Whether I’m conducting usability tests, mapping out user journeys, or collaborating with cross-functional teams, I bring a strategic, research-driven mindset to every project.
Published Research
Grgic, J., Still, J.D., Still, M.L. (2016, December). Effects of Cognitive Load on Affordance-based interactions. Applied Cognitive Psychology. Impact Factor: 1.5
Still, J. D., Still, M. L., & Grgic, J. (2014, December). Designing intuitive interactions: Exploring performance and reflection measures. Interacting with Computers. Impact Factor: 1.4
Still, J. D., Grgic, J. & Still, M. L. (2011, February). Revealing user button-to-action mappings through describing and acting. Presented at Midwest Psychological Association Conference
Wu, B., Klatzky, R.L., Hollis, R.L., Grgic, J.E., (November 2010) Hapticvisual perception of virtual viscoelestic tissue. HHS-NIH-NIBIB