//Some of my work
Account Based Ordering | Native Mobile
Served as Lead UX Designer and Researcher working with McDonald’s Innovation Lab, focusing on integrating account-based ordering and payment into a seamless omnichannel ordering experience.
Google Editor optimization
Conducted design workshops with clients to optimize Google Ads Editor, a bulk management tool, enhancing key task efficiency and while updating the design to align with M2 standards.
Carrier switch optimization
Optimized Verizon’s carrier switch flow and design to enhance efficiency, streamline steps, and boost conversion rates.
Usability benchmarking study
Conducted a benchmarking study for Meta’s Commerce Manager, utilizing UMUX-Lite to establish baseline usability scores and track improvements over time.
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Apple/Google Pay integration
Led UX design and research from discovery to development, focusing on integrating Apple and Google Pay into Allstate's existing legacy payment gateway for a seamless user experience.
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Email Capture Research
Led a rapid-research initiative to determine the best approach to enable email capture with seller funded incentive with 1-click apply. Goal UX was to determine best proposal to increase seller adoption and reduce churn to optimize seller’s Meta Shops performance.
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